BrandTalk

Welcome to BrandTalk. Here you will find many great articles discussing branding, marketing, and customer experience.

Should Small Businesses Worry About Branding?

Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know…

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The Sears Bankruptcy – The Long, Slow Demise of a Power Brand

Think back to when you were just a kid. If you’re more than 50 years old, you probably remember the…

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Branding for a Great Customer Experience - How to Make 'Em Happy

In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your…

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Dropping the Donuts? The Story Behind the Dunkin’ Donuts Name Change

You may have heard that Dunkin’ Donuts is dropping the Donuts. But don’t worry—its only dropping…

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