You've got a small business and you may be wondering, "should small businesses worry about branding?" In today’s competitive marketplace, every business, no matter how small, should worry about branding. Your brand is what sets you apart from your competitors. You may all be selling the same product or service, but successful branding will give you brand recognition, and consistently delivering on your brand’s promise will help you build brand loyalty.
If you’re just starting your company, now is the best time to focus on branding your business. Get it right from the beginning. Even if you've been in business for years, now may be the time to reevaluate your brand and how it's helping—or hurting—your business. Branding is a process, and requires a number of steps to get where you want your business to go (and grow.)
Branding helps your business stand out in the crowd. Your brand should highlight the qualities that make you their top choice among similar service providers. Delivering on your brand promise once a client chooses you will build your credibility as a business. When customers connect with your products or services emotionally because of superior service or results, they are more likely to recommend you to others.
So, let’s say you’ve already been in business a while, but your company or organization is not doing as well as you would like. Or maybe your company’s products and services have changed. It may be time for a brand refresh. This is not reinventing the wheel, but is more like cleaning house. Clear out the clutter, but keep what is still working and valuable. Update the things that are outdated, and tweak other parts of the branding. Your core values remain the same, but how you present your brand to prospective clients needs to change as the marketplace and your clients change.
Home professional services have been one of the few growth industries of the pandemic. Median…
by Guest Author Ken Gosnell, Chief Experience Officer of CEO Experience