Simply put, a logomark is an icon or graphic image that identifies your brand. No words – just the image. A logomark can be a part of an overall logo design, but the best ones stand alone.
(Answers are at the bottom of this post)
Wow. That was easy, wasn’t it?
You know why? Because somewhere along the line, a brand strategy and creative team got together with the company leaders and developed a memorable logo mark. Chances are, those logo marks were not the first images, and there were a lot of choices before company leaders settled on the final product.
Many times, logo marks are more memorable because they’re simple, and sum up the brand. But by simple, we don’t mean free clip art. You’re working hard to develop a strong identity and reputation for your company – so your visual identity needs to be strong and memorable, while providing an accurate representation of the quality products and services you provide.
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