BrandTalk

Welcome to BrandTalk. Here you will find many great articles discussing branding, marketing, and customer experience.

Dare to Change – Dare to Thrive

I see many businesses today struggling with change. Some of the greatest sources of tension come…

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Transparency in Marketing -- Integrity Sells

We’ve all see those ads where our first thought is “Well, that’s too good to be true.” And then we…

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Understanding Your Target Market

Understanding your target market is vital to successful branding and marketing. Understanding your…

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Marketing Is A Process

Are you looking to grow your business? Maybe a different approach to marketing is the answer.

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Social Media Marketing -- Which Channels Are Best for My Company?

Marketing is an ever-evolving process. If your business has been around awhile, you’ve probably…

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How to Excel at Social Media Response

Chances are, your business at least has a business Facebook page. Depending on your target…

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Should Your Brand Have a Blog? The Benefits of Thought Leadership

How to Get Started Writing a Blog Choose your topics wisely. Have a clear voice. Use outside data…

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What Sets Your Organization Apart? Why Brand Positioning Matters

How do you stand out in a crowded marketplace? What makes your business different (and better!)…

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How Can Your Company Increase Customer Retention?

While businesses are always looking to attract new customers in order to expand and grow, keeping…

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