BrandTalk
Welcome to BrandTalk. Here you will find many great articles discussing branding, marketing, and customer experience.
Dare to Change – Dare to Thrive
I see many businesses today struggling with change. Some of the greatest sources of tension come…
Transparency in Marketing -- Integrity Sells
We’ve all see those ads where our first thought is “Well, that’s too good to be true.” And then we…
Understanding Your Target Market
Understanding your target market is vital to successful branding and marketing. Understanding your…
Marketing Is A Process
Are you looking to grow your business? Maybe a different approach to marketing is the answer.
Social Media Marketing -- Which Channels Are Best for My Company?
Marketing is an ever-evolving process. If your business has been around awhile, you’ve probably…
How to Excel at Social Media Response
Chances are, your business at least has a business Facebook page. Depending on your target…
Should Your Brand Have a Blog? The Benefits of Thought Leadership
How to Get Started Writing a Blog Choose your topics wisely. Have a clear voice. Use outside data…
What Sets Your Organization Apart? Why Brand Positioning Matters
How do you stand out in a crowded marketplace? What makes your business different (and better!)…
How Can Your Company Increase Customer Retention?
While businesses are always looking to attract new customers in order to expand and grow, keeping…