BrandTalk
Welcome to BrandTalk. Here you will find many great articles discussing branding, marketing, and customer experience.
When Good Marketing Is Not So Great
Getting less than great results from your investment in marketing could be the key driver holding…
5 Mistakes Businesses Make About Their Brand
by Guest Author Ken Gosnell, Chief Experience Officer of CEO Experience
The medium isn’t the message. It’s the brand.
Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the…
Managing Your Brand Through a Crisis
A few weeks ago, our team members traveled to a client to conduct a site visit. That same weekend,…
When Is the Best Time to Consider Your Brand?
The short answer is before you spend another dime on marketing. When you are first starting out as…
How Marketing Has Changed In The Last Decade
As we begin this New Year, we’re reflecting on how much marketing has actually changed in the last…
Dare to Change – Dare to Thrive
I see many businesses today struggling with change. Some of the greatest sources of tension come…
Transparency in Marketing -- Integrity Sells
We’ve all see those ads where our first thought is “Well, that’s too good to be true.” And then we…
Understanding Your Target Market
Understanding your target market is vital to successful branding and marketing. Understanding your…