BrandTalk

Welcome to BrandTalk. Here you will find many great articles discussing branding, marketing, and customer experience.

Company Culture – Why It Matters

You’ve probably heard the phrase, “It starts at the top.” Never is that more true than when it…

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The Benefits of Video Marketing

Today’s high speed internet rates make it easy to watch videos online, whether it’s on your…

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Maximize Your Marketing Budget By Branding First

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What Is a Logomark and Why Is It Important?

Simply put, a logomark is an icon or graphic image that identifies your brand. No words – just the…

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Toys"R"Us Comeback—Is It Possible?

Is a Toys"R"Us comeback possible? Could Toys"R"Us really be coming back? We all know that the…

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Brand Consistency – How Do You Measure Up?

Why Is Brand Consistency Important? It’s Marketing Without Being Paid Marketing Consistency Means…

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Should Small Businesses Worry About Branding?

Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know…

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The Sears Bankruptcy – The Long, Slow Demise of a Power Brand

Think back to when you were just a kid. If you’re more than 50 years old, you probably remember the…

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Branding for a Great Customer Experience - How to Make 'Em Happy

In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your…

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