BrandTalk

Welcome to BrandTalk. Here you will find many great articles discussing branding, marketing, and customer experience.

Dropping the Donuts? The Story Behind the Dunkin’ Donuts Name Change

You may have heard that Dunkin’ Donuts is dropping the Donuts. But don’t worry—its only dropping…

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Branding vs. Marketing

Branding vs. Marketing – you really can’t have a successful business without both. In the simplest…

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What is Branding?

Just what is branding? It’s a question many business owners are asking these days, as the…

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What’s in a Name? Tips on Naming or Renaming a Company

Renaming a company? You may be starting a new business or organization, and you’re ready to come up…

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Building A Business That Is Bigger Than You

Tips to Building a Business That is Bigger than You Transfer the mindset of the customers from…

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The Power of a Great Logo

6 ways to tell if your business has a great logo Does your logo effectively communicate your brand…

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What's Your Brand Worth?

4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their…

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6 Reasons You Should Consider a Brand Refresh

Reasons to Consider a Brand Refresh Your clients’ experience doesn’t match your brand promise Your…

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What Does Clutter and Branding Have in Common?

Well, if it is really good branding, the answer is nothing. Good branding can be seen as the…

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