BrandTalk
Welcome to BrandTalk. Here you will find many great articles discussing branding, marketing, and customer experience.
The Sears Bankruptcy – The Long, Slow Demise of a Power Brand
Think back to when you were just a kid. If you’re more than 50 years old, you probably remember the…
Branding for a Great Customer Experience - How to Make 'Em Happy
In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your…
Dropping the Donuts? The Story Behind the Dunkin’ Donuts Name Change
You may have heard that Dunkin’ Donuts is dropping the Donuts. But don’t worry—its only dropping…
Branding vs. Marketing
Branding vs. Marketing – you really can’t have a successful business without both. In the simplest…
What is Branding?
Just what is branding? It’s a question many business owners are asking these days, as the…
What’s in a Name? Tips on Naming or Renaming a Company
Renaming a company? You may be starting a new business or organization, and you’re ready to come up…
Building A Business That Is Bigger Than You
Tips to Building a Business That is Bigger than You Transfer the mindset of the customers from…
The Power of a Great Logo
6 ways to tell if your business has a great logo Does your logo effectively communicate your brand…
What's Your Brand Worth?
4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their…