BrandTalk

Welcome to BrandTalk. Here you will find many great articles discussing branding, marketing, and customer experience.

The Sears Bankruptcy – The Long, Slow Demise of a Power Brand

Think back to when you were just a kid. If you’re more than 50 years old, you probably remember the…

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Branding for a Great Customer Experience - How to Make 'Em Happy

In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your…

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Dropping the Donuts? The Story Behind the Dunkin’ Donuts Name Change

You may have heard that Dunkin’ Donuts is dropping the Donuts. But don’t worry—its only dropping…

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Branding vs. Marketing

Branding vs. Marketing – you really can’t have a successful business without both. In the simplest…

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What is Branding?

Just what is branding? It’s a question many business owners are asking these days, as the…

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What’s in a Name? Tips on Naming or Renaming a Company

Renaming a company? You may be starting a new business or organization, and you’re ready to come up…

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Building A Business That Is Bigger Than You

Tips to Building a Business That is Bigger than You Transfer the mindset of the customers from…

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The Power of a Great Logo

6 ways to tell if your business has a great logo Does your logo effectively communicate your brand…

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What's Your Brand Worth?

4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their…

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