BrandTalk
Welcome to BrandTalk. Here you will find many great articles discussing branding, marketing, and customer experience.
The Benefits of Video Marketing
Today’s high speed internet rates make it easy to watch videos online, whether it’s on your…
What Is a Logomark and Why Is It Important?
Simply put, a logomark is an icon or graphic image that identifies your brand. No words – just the…
Toys"R"Us Comeback—Is It Possible?
Is a Toys"R"Us comeback possible? Could Toys"R"Us really be coming back? We all know that the…
Brand Consistency – How Do You Measure Up?
Why Is Brand Consistency Important? It’s Marketing Without Being Paid Marketing Consistency Means…
Should Small Businesses Worry About Branding?
Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know…
The Sears Bankruptcy – The Long, Slow Demise of a Power Brand
Think back to when you were just a kid. If you’re more than 50 years old, you probably remember the…
Branding for a Great Customer Experience - How to Make 'Em Happy
In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your…
Dropping the Donuts? The Story Behind the Dunkin’ Donuts Name Change
You may have heard that Dunkin’ Donuts is dropping the Donuts. But don’t worry—its only dropping…