Brand Tips
Social Channels Your Small Business Needs
If you’re a business owner, you most likely have some sort of social media presence online, no…
What is a CTA?
CTA stands for Call To Action. Marketers use CTA’s to tell the user what action they need to take.…
The medium isn’t the message. It’s the brand.
Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the…
When Is the Best Time to Consider Your Brand?
The short answer is before you spend another dime on marketing. When you are first starting out as…
Dare to Change – Dare to Thrive
I see many businesses today struggling with change. Some of the greatest sources of tension come…
Company Culture – Why It Matters
You’ve probably heard the phrase, “It starts at the top.” Never is that more true than when it…
What Is a Logomark and Why Is It Important?
Simply put, a logomark is an icon or graphic image that identifies your brand. No words – just the…
Brand Consistency – How Do You Measure Up?
Why Is Brand Consistency Important? It’s Marketing Without Being Paid Marketing Consistency Means…