Brand Tips
The medium isn’t the message. It’s the brand.
Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the…
When Is the Best Time to Consider Your Brand?
The short answer is before you spend another dime on marketing. When you are first starting out as…
Dare to Change – Dare to Thrive
I see many businesses today struggling with change. Some of the greatest sources of tension come…
Company Culture – Why It Matters
You’ve probably heard the phrase, “It starts at the top.” Never is that more true than when it…
What Is a Logomark and Why Is It Important?
Simply put, a logomark is an icon or graphic image that identifies your brand. No words – just the…
Brand Consistency – How Do You Measure Up?
Why Is Brand Consistency Important? It’s Marketing Without Being Paid Marketing Consistency Means…
Should Small Businesses Worry About Branding?
Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know…
Branding for a Great Customer Experience - How to Make 'Em Happy
In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your…