Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the…
The short answer is before you spend another dime on marketing. When you are first starting out as…
I see many businesses today struggling with change. Some of the greatest sources of tension come…
You’ve probably heard the phrase, “It starts at the top.” Never is that more true than when it…
Simply put, a logomark is an icon or graphic image that identifies your brand. No words – just the…
Why Is Brand Consistency Important? It’s Marketing Without Being Paid Marketing Consistency Means…
Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know…
In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your…