Brand Tips

The medium isn’t the message. It’s the brand.

Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the…

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When Is the Best Time to Consider Your Brand?

The short answer is before you spend another dime on marketing. When you are first starting out as…

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Dare to Change – Dare to Thrive

I see many businesses today struggling with change. Some of the greatest sources of tension come…

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Company Culture – Why It Matters

You’ve probably heard the phrase, “It starts at the top.” Never is that more true than when it…

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Maximize Your Marketing Budget By Branding First

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What Is a Logomark and Why Is It Important?

Simply put, a logomark is an icon or graphic image that identifies your brand. No words – just the…

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Brand Consistency – How Do You Measure Up?

Why Is Brand Consistency Important? It’s Marketing Without Being Paid Marketing Consistency Means…

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Should Small Businesses Worry About Branding?

Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know…

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Branding for a Great Customer Experience - How to Make 'Em Happy

In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your…

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