rebranding

What's In A Name? - Rebranding In The BLM Era

The Quaker Oats Company and parent company, PepsiCo, raised eyebrows with their recent rebrand of…

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Toys"R"Us Comeback—Is It Possible?

Is a Toys"R"Us comeback possible? Could Toys"R"Us really be coming back? We all know that the…

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Dropping the Donuts? The Story Behind the Dunkin’ Donuts Name Change

You may have heard that Dunkin’ Donuts is dropping the Donuts. But don’t worry—its only dropping…

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